Thursday, July 26, 2012

Neutrogena's Wave for Change Campaign Benefits Low-Income Students




Woops. So my 8-year-old daughter (the Film Director of the above video) accidentally turned off the camera, but I was pretty much done anyway.

Thanks so very much to all of you who participated in last night's #WaveforChange Twitter party. If you were following me on @LatinMami, I had some technical difficulties and had to switch to my new @MommyMaestra account. I tried to do both, but Twitter goes so quick. Fortunately, the party was a resounding success with 12.5 million impressions!! It also generated around 60 views for the video during the 90 minutes of the party.

At any rate, I wanted to explain why I chose to participate in this particular campaign. This year, Neutrogena will donate a minimum of $100,000 and a maximum of $250,000 to GlobalGiving between 7/1/2012 and 8/31/2012. Video views will account for up to $130,000 in donations. (So click on that link and watch the video! How easy is that?) And any Neutrogena® Acne, Facial Cleansing or Cosmetics products registered on Neutrogena.com or Facebook.com/Neutrogena will account for up to $20,000 in donations.

Aside from the fact that I use a Neutrogena product or two (yes, I really do!), GlobalGiving has selected three AWESOME charities to support with the funding.

Para los Niños is a non-profit that works to create academic success by supporting families in at-risk neighborhoods in Southern California. They offer high-quality education integrated with family supports, mental health services, and community engagement opportunities through their early education centers, charter schools, and wellness centers.

I was sold on this entire campaign the moment that I watched Para los Niños' video on the Wave for Change site. It is so moving! And it makes me so happy and thankful that there are people and organizations like these out there working hard to improve the lives of our children. I hope you take a moment to watch.

KIPP is a national network of free, open-enrollment, college-preparatory public schools dedicated to preparing students in underserved communities for success in college and in life. They believe in hiring exceptional teachers who are passionate about their work and go above and beyond for their students. Their goal is 100% college enrollment. So far they are at about 85%, which is pretty impressive given the location of their schools.

Education Through Music serves over 4,500 under-served students in Los Angeles with weekly, yearlong music classes at no cost. They provide music teachers, instruments, and guidance for schools to sustain the program. I know that music can have a profound affect on a child's performance in other subjects, which makes me laud the efforts of this program.

So if you use Neutrogena products, or even if you don't (I highly recommend their SkinClearing oil-free makeup), take a moment to support these very worthy programs and all the good things they are doing for children's education across our country.

Un abrazo...

Disclosure: This is a sponsored campaign on behalf of Nutrogena and Latina Blogger Connect. All opinions expressed are my own.

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